Ultimate Grind is a bold, savory Texas-style seasoning built around the perfect balance of salt, pepper, garlic, and our signature blend of spices.

Originally crafted for steaks, burgers, brisket, and beef ribs, Ultimate Grind quickly became the bottle we reached for on everything — chicken, pork, seafood, veggies, fries, and more.

Designed to build beautiful color, rich bark, and mouthwatering flavor without overpowering your food, this rub delivers competition-level results whether you’re cooking in the backyard or chasing trophies.